Bright Data is the biggest name in the proxy space, but that scale comes with enterprise pricing (roughly $8/GB pay-as-you-go, committed plans starting around $499/month) and a compliance review before you get full residential access. If you want the same core product — rotating residential proxies — without the price floor or the approval wait, SimplyNode is the closest match at a lower entry cost. Decodo and Oxylabs sit closer to Bright Data's own tier if you specifically need enterprise-scale pool size or a bundled scraping API.
What's the best alternative to Bright Data?
For teams that want rotating residential and mobile proxies without enterprise pricing or a compliance review gating access, SimplyNode is the most direct swap — same pay-as-you-go structure, self-serve signup, and a lower entry price. For teams that specifically need Bright Data-class pool size, geo-targeting depth, or its bundled scraping APIs (Web Unlocker, SERP API, ready-made datasets), Decodo or Oxylabs are the better-matched enterprise alternatives. IPRoyal is worth a look if a static, non-rotating IP is part of what you need.
Quick comparison
Provider | Residential pool | Entry price | Signup | Best for |
|---|---|---|---|---|
Bright Data (baseline) | 72M+ IPs (vendor claim, marketed higher elsewhere) | ~$8/GB pay-as-you-go, ~$499/mo committed tier | KYC/compliance review for full access | Enterprise scale, bundled scraping APIs |
SimplyNode | 50M+ IPs | $4/GB, down to $2.25/GB bulk | Instant self-serve | Cheaper entry, no approval wait, simple two-product lineup |
Decodo (formerly Smartproxy) | 125M+ IPs (vendor claim) | ~$4/GB pay-as-you-go | Self-serve | Enterprise-scale pool at a lower price point than Bright Data |
Oxylabs | 100M+ IPs (vendor claim) | ~$8/GB, $49/mo minimum entry tier | Self-serve, sales-assisted for enterprise | AI-assisted scraping tools, enterprise reliability |
IPRoyal | 32M+ IPs | $7/GB, down to $1.75/GB bulk | Instant self-serve | Static ISP proxies, smaller-scale budgets |
Vendor-claimed pool sizes vary significantly between each provider's own marketing pages and third-party trackers — treat any figure here as directional, and confirm current specs with the provider before budgeting.
SimplyNode
SimplyNode runs the same core model as Bright Data's proxy business — rotating residential and mobile IPs, billed per GB, pay-as-you-go — without the enterprise price floor or the compliance review Bright Data requires for full residential network access. Entry pricing starts at $4/GB versus Bright Data's roughly $8/GB pay-as-you-go rate, and signup is immediate rather than gated behind a KYC process.
The trade-off is product breadth. Bright Data sells a full stack — Web Unlocker, SERP API, ready-made datasets, browser automation — on top of its proxy network. SimplyNode sells proxies: residential and mobile, nothing else. For teams that just need the IPs and are building their own scraping logic, that's not a gap. It matters more if you specifically wanted Bright Data's bundled tooling rather than just its network.
Good fit if you want to start scraping today without a sales call or compliance review, and your workload is proxies-plus-your-own-code rather than a managed scraping platform.
Decodo (formerly Smartproxy)
Decodo advertises a residential pool in the 125 million+ range — larger than Bright Data's own commonly cited figure — at roughly $4/GB pay-as-you-go, with self-serve signup and no compliance gate. It's positioned squarely as the enterprise-scale option at a friendlier price and onboarding process than Bright Data.
Good fit if you need Bright Data-level pool size and geo-targeting depth but want to skip the approval process and the highest price tier.
Oxylabs
Oxylabs sits in similar territory to Bright Data — a vendor-claimed pool over 100 million IPs, pay-as-you-go pricing around $8/GB, with a $49/month minimum entry tier and a more self-serve onboarding path than Bright Data's compliance review for most use cases. It's built out AI-assisted, low-code scraping tools aimed at non-engineering teams, and is generally well-regarded for stability under heavy concurrent load.
Good fit if your team wants enterprise-grade infrastructure and support, and the tooling around the proxies matters as much as the IPs themselves.
IPRoyal
IPRoyal doesn't match Bright Data on scale, but it covers one thing neither SimplyNode nor Decodo does: static ISP proxies, where the IP doesn't rotate at all. If a permanently fixed IP per account is part of the requirement, IPRoyal has a product built for exactly that, at $7/GB entry pricing for its rotating residential line.
Good fit if a static, non-rotating IP is a real requirement, not just a nice-to-have.
How to actually pick one
Check your real volume against both ends of each provider's pricing. Bright Data's committed tiers get meaningfully cheaper per GB than its pay-as-you-go rate — the "expensive" reputation applies mostly at low volume, not at scale. Compare your actual monthly usage against each provider's full pricing ladder, not just the headline entry rate.
Weigh the approval process against your timeline. Bright Data's KYC/compliance review for full residential access can take real time to clear. If you need to start today, that's worth factoring in against the self-serve alternatives.
Test before committing volume. Pool size and per-GB price are what every comparison leads with, but your actual success rate on your actual targets is what determines real cost. Buy a small test allocation — most providers here, including SimplyNode, let you start with 1 GB — and run it against your real target list before scaling up with any of them.
FAQ
What's the closest alternative to Bright Data? For the core rotating residential and mobile proxy product, SimplyNode matches Bright Data's pay-as-you-go model most closely at a lower entry price and without a compliance review. For enterprise-scale pool size and bundled scraping tools, Decodo and Oxylabs are closer matches to Bright Data's full product stack.
Why do people look for Bright Data alternatives? Most commonly: the price floor at low volume, the KYC/compliance review required for full residential and mobile access, or simply not needing Bright Data's full bundled toolset (Web Unlocker, SERP API, datasets) when only proxies are required.
Is there a cheaper alternative to Bright Data? Yes, at most volume tiers. SimplyNode starts at $4/GB versus Bright Data's roughly $8/GB pay-as-you-go rate. Bright Data's own committed plans narrow that gap at higher volume, so it's worth comparing your actual usage against both pricing ladders.
Do any alternatives require the same approval process as Bright Data? Oxylabs uses a partly sales-assisted path for enterprise tiers, but its standard self-serve signup doesn't require the same compliance review Bright Data applies to full residential access. SimplyNode, Decodo, and IPRoyal are all self-serve without an approval step.
Bright Data, Oxylabs, Decodo, and IPRoyal pricing and pool-size figures reflect publicly available vendor and third-party data as of mid-2026 and vary by source; verify current rates directly with each provider before purchasing.
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