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As of April 2026, Bright Data no longer sells mobile proxies to new customers — the product page redirects, the pricing page 404s, and their own support confirms the product is being sunset for new signups. Existing customers with active subscriptions can keep using it; everyone else needs a different provider. Residential and ISP proxies, which Bright Data itself now points new customers toward, don't replicate what mobile carrier IPs actually do — so this is a real gap, not just a pricing question.
What actually happened
Bright Data's dedicated mobile proxy product page now 301-redirects to a general proxy-types page, and its mobile proxy pricing page returns a 404 — both independently verifiable by visiting them directly. Bright Data's own support system states plainly that mobile proxies are "being sunset for new customers." Customers with an active mobile proxy subscription can keep using the service; new signups and accounts without a current subscription can't purchase it. Bright Data hasn't announced a firm end date for existing legacy access, and has directed new customers toward its residential and ISP proxy products instead.
Why residential proxies aren't a real substitute
This is the part worth understanding before picking a replacement. Mobile proxies route through actual cellular carrier networks, and carriers share IP addresses across enormous numbers of subscribers through CGNAT (carrier-grade NAT) — meaning a single mobile IP represents traffic from potentially thousands of real, unrelated subscribers at once. That structure gives mobile IPs a trust level that's difficult to replicate: blocking one risks blocking a large number of legitimate users sharing it, which makes sites and detection systems far more reluctant to flag mobile ranges outright.
Residential and ISP proxies are genuinely useful, but they don't carry that same carrier-level trust signal, and they don't replicate the mobile network fingerprint some anti-bot systems specifically check for. If a workflow was built around mobile proxies because a target site specifically treats mobile traffic differently — many social platforms and apps do — swapping in a residential IP doesn't solve the same problem, even if it's cheaper or easier to buy.
Where to actually get mobile proxies now
Provider | Mobile proxy pricing | Notes |
|---|---|---|
SimplyNode | $4.25/GB flat, rotating | Same PAYG model as residential, no minimum, no expiration |
Decodo (formerly Smartproxy) | $3.00-7.50/GB, rotating | Developer-friendly pricing, self-serve |
Oxylabs | ~$9/GB PAYG, down to ~$3.50/GB at enterprise tier | Enterprise compliance and support |
IPRoyal | ~$117-130/month, dedicated mobile | ~0.8s response time on 5G, dedicated rather than rotating |
Pricing across this market shifts often and some providers run active promotions — confirm current rates directly before budgeting.
SimplyNode
SimplyNode's mobile proxies run on the same pay-as-you-go structure as its residential line — $4.25/GB flat, no monthly minimum, and no expiration on unused bandwidth. For teams moving off Bright Data specifically because a workflow needs genuine mobile carrier IPs rather than residential ones, that's a direct, self-serve replacement without the enterprise pricing structure or approval process some larger providers require.
Good fit if the mobile requirement is about carrier-level trust and CGNAT sharing rather than needing a permanently dedicated mobile IP.
Decodo and Oxylabs
Both are viable rotating mobile alternatives at different points on the price-to-support spectrum. Decodo runs cheaper, developer-oriented pricing with self-serve signup. Oxylabs costs more at entry but offers deeper enterprise support and compliance tooling, which matters if that was part of why a team was on Bright Data in the first place.
IPRoyal
IPRoyal's mobile offering is dedicated rather than rotating — a fixed mobile IP rather than one that cycles through a pool. That's a meaningfully different product from what Bright Data sold; worth considering specifically if a stable, single mobile IP over time fits the use case better than rotation through a pool.
FAQ
Can I still buy Bright Data mobile proxies? Only if you already have an active mobile proxy subscription. New signups and accounts without a current subscription can no longer purchase the product — the dedicated product and pricing pages have been removed.
Why doesn't Bright Data just recommend switching to residential proxies? It does, but residential proxies don't replicate mobile-specific characteristics like CGNAT-based IP sharing across large numbers of real subscribers, which gives mobile IPs a distinct trust profile some anti-bot systems specifically account for.
What's the closest replacement for Bright Data's mobile proxies? Depends on what mattered about Bright Data's product. For straightforward rotating mobile proxies on a pay-as-you-go model, SimplyNode and Decodo are close matches. For enterprise support and compliance needs, Oxylabs is closer. For a dedicated, non-rotating mobile IP, IPRoyal is a different product shape worth considering.
Has Bright Data said when legacy mobile access will end? No firm end date has been announced as of this writing. Existing customers with active subscriptions can continue using the product for now, but the company hasn't committed to how long that will remain the case.
Bright Data's mobile proxy sunset is independently verifiable via the redirected product page and 404 pricing page as of mid-2026; alternative provider pricing reflects publicly available data as of mid-2026 and is subject to change — verify current rates directly with each provider.