The Best Tools for Webmasters

Affiliate marketing is an effective tool used to promote goods and services. This has been made possible by a variety of tools, services, platforms, and software products. They are all divided into several categories, depending on their purpose and the tasks at hand. Below is more detailed information about the most popular affiliate marketing tools.

Trackers

Trackers help track and analyze incoming traffic, as well as redirect it to various landing pages. They allow you to obtain data on impressions, conversions, clicks, and other important metrics in order to optimize your advertising strategy. This tool is especially effective for webmasters who work with large budgets and process large volumes of targeted advertising.

The main functions of trackers are:

• analyzing traffic quality and speed;
• identifying ineffective channels and redistributing traffic;
• studying user behavior;
• managing and receiving detailed reports on the performance of advertising campaigns;
• split testing.

The most popular trackers include Binom, Keitaro, and BeMob.

Affiliate marketing trackers can be cloud-based or server-based. The former do not require installation on a PC; you only need to pay for traffic. Server-based trackers require installation on a PC.

Proxy

In affiliate marketing, proxy servers are used to bypass restrictions and ensure security when working with advertising platforms. They replace the IP address and geolocation of the device with the data of the selected server, which helps to mask the user's online activity.

This is especially important because advertising networks can track the repeated use of a single IP address for multiple accounts. In such cases, there is a risk that all associated profiles will be blocked. For professionals who manage multiple accounts from a single device, this can result in losing access to active campaigns and the inability to create new ones, as using multiple accounts often violates platform rules.

Proxies also allow you to bypass regional restrictions on access to websites and can be used in conjunction with SEO tools to collect analytical data.

One of the most trusted providers of high-quality residential and mobile proxies is SimplyNode. Their proxies are ideal for account farming and ad launching, ensuring high levels of stability, anonymity, and geo-targeting flexibility — all of which are critical for successful affiliate operations.

Key features of an effective proxy service:

To perform their functions effectively — hiding IP addresses and selecting locations — proxy servers must have a number of important features:

1. A wide selection of countries and cities to connect to.
2. Support for payment in both fiat and cryptocurrencies.
3. Access to residential and mobile proxy addresses.
4. Ability to use IP addresses that are similar in characteristics to real user addresses.
5. Support for various protocols (HTTP, SOCKS, etc.).
6. Guaranteed protection of personal data and user anonymity.

Cloaking

Cloaking services are used to optimize advertising campaigns and increase conversion rates. They hide the content of such ads from moderators and possible bots. As a result, two options for advertising campaigns are used. One option is for regular users, and the other is for moderators.

Cloaking technology involves the use of a private IP address through which bots and moderators are searched for. If a moderator's IP address is suspected, it is redirected to the desired server.

Today, there are many services that offer cloaking technology. One of the most popular is Money Safe. It is an effective tool that guarantees strict moderation regardless of the traffic source.

Working with cloaking technologies costs an average of up to $100 per month. When choosing such a service, it is important to pay attention to a number of criteria, including optimization for specific platforms. This will ensure longer and more reliable operation of advertising campaigns.

Anti-detection browser

No advertising networks allow the creation of multiple accounts. If identical IP addresses are detected, such devices are subject to blocking. Restrictions can be circumvented by using an anti-detection browser. Such tools allow publishers to create the appearance of a unique platform user.

Tasks solved by anti-detection:

1. Assigning a specific IP address to an account via a proxy server. One such address can belong to one or several accounts at once.
2. Unique address through unique device fingerprints.

Reliable anti-detection browsers meet the following criteria:

• convenience and ease of use;
• high speed;
• regular updates for various advertising algorithms.

Vision, Dolphin Anty, Multilogin, and AdsPower are particularly popular among users. Some of them provide a list of conditionally free services. For example, free work for a limited number of accounts. As the number of such accounts increases, so does the price for using the service.

Spy services

Spy services were originally used to collect creativity that other advertisers and webmasters use. Today, they have advanced functionality and capabilities. Spy services are used to collect, analyze, and monitor advertising campaigns. This is an optimized analytics system that improves affiliate marketing.

For the convenience of users, advertising associations can be filtered by various categories: platform type, geolocation, domain type, etc. Spy services can be universal or specialized depending on how they work. The former are comprehensive solutions, while the latter are aimed at specific traffic sources.

Among the most popular services are SemRush, Adheart, Spyteg, and AdPlexity. Their monthly cost depends on their functionality and ranges from a few thousand rubles to hundreds of dollars.

Payment

For an effective affiliate program, you need to use various payment instruments. Using regular bank cards in this case is not practical. It is much more convenient to use the services of special payment platforms. They are divided into several groups:

• Electronic, such as Webmoney, PayPal, QIWI.
• Specialized, including FlexCard and PSTNET.

Specialized servers offer a wide variety of virtual cards. Some of them are available in closed mode for wholesale customers only.

Automatization

You can automate advertising using special services that simplify all stages of work. With these services, you can:

• pay bills;
• launch and manage advertising campaigns;
• check the status of ads;
• perform various operations through your work profile.

Automatization of advertising allows users to save time and optimize their workflow. However, there is a risk of such accounts being detected and subsequently blocked.

The list of popular services includes FBTool, Dolphin, and AdPusher.

Conclusion

To use an effective affiliate program, you cannot do without a special set of tools and services. They can be divided into mandatory and optional. The second option is used at the discretion of the webmaster to optimize and speed up work.

When choosing working tools, you should pay attention to their effectiveness, cost, and functionality. A particularly important criterion is the availability of a free trial version and a promo code system. Among the mandatory expenses of a webmaster is the purchase of proxy services and new accounts. When choosing the most profitable option, you should rely not only on the reliability of the service, but also on your own experience.

This article was prepared in collaboration with our partners, the media project AffCommunity. On this platform, you can select all of the tools listed above. Follow the link, filter the tools, and select the services that are right for you.